The following is a non-exhaustive list of United States trademark applications and registrations owned by Professors Kim & Mauborgne: Blue Ocean®, Blue Ocean Shift®Blue Ocean Strategy®, Blue Ocean Strategy Network®, Blue Ocean Organization®, Blue Ocean Leadership®, Blue Ocean Global Network®, Red Ocean® Don’t Compete. Create®, Create. Don’t Compete®, Be Blue Ocean®.

In particular, Kim and Mauborgne own the trademarks to Blue Ocean®, Blue Ocean Shift® and Blue Ocean Strategy® as they relate to development and dissemination of educational materials, such as books and electronic publications, and services such as workshops, seminars, and consulting.

This is not a complete list of trademarks or other intellectual property owned by Kim & Mauborgne. The absence of a trademark from this list does not constitute a waiver of any intellectual property rights that Kim & Mauborgne have established in any of their trademarks.